Blue Ocean Strategy

Find more like this Read

One title starts your picks. Ten ratings build your Taste DNA.

Where to read

We haven't mapped providers for this yet. search the web

Taste threads

What this title is working with

Systems to master
Courtroom
Learn something

TasteGraph uses signals like these to connect titles across movies, TV, books, and games. Your ratings decide which ones belong in your Taste DNA and how strongly they matter.

How cross-media recommendations work →

Catalog

Release: 2005

Synopsis

Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.

They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.[2] An expanded edition of the book was published in 2015, while a sequel entitled Blue Ocean Shift was published in 2017.

Start from this title

Rate Blue Ocean Strategy and a few other things you love. TasteGraph works out what connects them and finds more across movies, TV, books, and games. No account needed.

Find more like this Already have an account?