Book · 2008

Nudge

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What this title is working with

Behavioral economics fundamentals Pragmatic self improvement Choice architecture Libertarian paternalism Soft coercion with consent Systems thinking

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Release
2008

Synopsis

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

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